We’re in the middle of several website proposals, so I’ve thinking about the optimum process of developing a site, since allotting time to address each step will ensure client happiness and a solid brand experience.
So having a defined approach covering all the necessary steps is crucial in both estimating a project. And in educating a client to grasp the complexities of the design process.
Email–when considering all forms of brand message delivery–is simply terrific for push marketing. Here are three reasons why we like it:
Analytics. First and foremost, unlike direct mail or print ads, our clients can track rates for opens, pass-throughs and click-throughs. You simply can’t do that with other media. You know who got your message and who didn’t. That’s key.
Can’t begin to tell you how many client conversations we’ve had explaining why that tiny file they pulled off the web won’t print nicely. Here, Larry Hynes explains all and provides a terrific service for designers everywhere who struggle with less-than-adequate file types.
Google Analytics shows that of the 4,676 visitors who visited The Buttery Bakery and Cafe’s website, 1,346 of them searched on a mobile device. That means 29% of our visitors must “pinch up” pages to read them. We felt this makes for a less-than-favorable brand experience. And our client agreed. So this week we’ve proudly taken the wraps off a new mobile site!
Adobe may well afford to run double-truck ad spreads in global design and photography publications. We know because we’ve developed international media plans and executed placements here and aborad featuring three gorgeous ad spreads for them back in the day for Photoshop. Read More →