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Sometimes it isn't the field goal in the last few seconds that wins the game. Often it's continuing to gain yardage, play by play. The same is true with this series of tradeshow mailers for Networld-Interop. Looking back on several years of our work with Foundry, moving the ball downfield project after project is what took them to one of the top ten IPO's of all time.
Developing visually appealing marcom initiatives featuring the key messages provided on our creative brief is what we do well for our clients. In this case, the use of hot colors and in-your-face sans-serif type by senior designer Kevin Herman alerted buyers to what Foundry Networks would be demonstrating at N+I Las Vegas.