| Chosen after a five-agency search, PM began our association by launching a new dual-head camera technology.
Spread ads were followed with direct mail to 4500 radiologists and tradeshow exhibit panels.
We then tackled their collateral, including a new 12-page corporate capabilities piece and several product brochures.
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Our three-ad series celebrated ADAC's win of the coveted Malcolm Baldrige award, the only medical firm ever chosen.
Based on solid performance, ADAC was sold to Siemens. |
