{"id":127,"date":"2013-09-28T14:14:07","date_gmt":"2013-09-28T14:14:07","guid":{"rendered":"http:\/\/patrickmountain.com\/blog\/?p=127"},"modified":"2013-11-01T17:56:39","modified_gmt":"2013-11-01T17:56:39","slug":"small-space-ads","status":"publish","type":"post","link":"https:\/\/patrickmountain.com\/blog\/2013\/09\/28\/small-space-ads\/","title":{"rendered":"We&#8217;re Big on Small Space Ads"},"content":{"rendered":"<p>Adobe may well afford to run double-truck ad spreads in global design and photography publications. We know because we&#8217;ve developed international media plans and executed placements here and aborad featuring three gorgeous ad spreads for them back in the day for Photoshop.<!--more--><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-141 alignleft\" alt=\"Stephen Miller &quot;Weave&quot; small space ad\" src=\"http:\/\/patrickmountain.com\/blog\/wp-content\/uploads\/2013\/09\/smg_weave_border.jpg\" width=\"397\" height=\"264\" srcset=\"https:\/\/patrickmountain.com\/blog\/wp-content\/uploads\/2013\/09\/smg_weave_border.jpg 490w, https:\/\/patrickmountain.com\/blog\/wp-content\/uploads\/2013\/09\/smg_weave_border-300x199.jpg 300w, https:\/\/patrickmountain.com\/blog\/wp-content\/uploads\/2013\/09\/smg_weave_border-326x216.jpg 326w\" sizes=\"auto, (max-width: 397px) 100vw, 397px\" \/><br \/>\nBut what if you&#8217;re a local retailer with a tight budget, or perhaps you need to maintain an ongoing presence in an array of media because your audience can&#8217;t be targeted with just a couple books? \u00a0What to do? Enter the small-space unit, or fractional ad.<\/p>\n<p>We&#8217;ve created lots of hard-working small-space ads, like the &#8220;Skewers&#8221; ad showcasing a hefty rod on Yakima&#8217;s bike racks, a few centimeters larger than the competiton, but still worthy of celebration.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-148 alignleft\" alt=\"TB_sweetie_border\" src=\"http:\/\/patrickmountain.com\/blog\/wp-content\/uploads\/2013\/09\/TB_sweetie_border.jpg\" width=\"400\" height=\"351\" srcset=\"https:\/\/patrickmountain.com\/blog\/wp-content\/uploads\/2013\/09\/TB_sweetie_border.jpg 400w, https:\/\/patrickmountain.com\/blog\/wp-content\/uploads\/2013\/09\/TB_sweetie_border-300x263.jpg 300w, https:\/\/patrickmountain.com\/blog\/wp-content\/uploads\/2013\/09\/TB_sweetie_border-326x286.jpg 326w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>We put the same energy into creating a square third page unit as we do when we&#8217;re given more real estate to work with, because with humility, that&#8217;s how we roll.<\/p>\n<p>Actually small space is often more challenging, since copy needs to remain a readable size and long headlines can fill the available space, as in this San Francisco Chronicle fractional for Stephen Miller.<\/p>\n<p>Sometimes small-space ads have an advantage over larger units because they \u00a0are the only ad on the page, as is the case with vertical half-page ads.<br \/>\n<a href=\"http:\/\/patrickmountain.com\/blog\/wp-content\/uploads\/2013\/09\/TB_awards_border.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-152 alignleft\" style=\"border-style: initial; border-color: initial; cursor: default; border-width: 0px;\" alt=\"TB_awards_border\" src=\"http:\/\/patrickmountain.com\/blog\/wp-content\/uploads\/2013\/09\/TB_awards_border.jpg\" width=\"500\" height=\"783\" srcset=\"https:\/\/patrickmountain.com\/blog\/wp-content\/uploads\/2013\/09\/TB_awards_border.jpg 500w, https:\/\/patrickmountain.com\/blog\/wp-content\/uploads\/2013\/09\/TB_awards_border-191x300.jpg 191w, https:\/\/patrickmountain.com\/blog\/wp-content\/uploads\/2013\/09\/TB_awards_border-326x510.jpg 326w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><br \/>\nThis full-color fractional ad for The Buttery gives plenty of reasons in the copy to enjoy this neighborhood bakery cafe, including publicizing coveted &#8220;Best Of&#8221; entertainment weekly awards.<\/p>\n<p>Patrick coined the tagline, &#8220;The Most Awarded Bakery in Santa Cruz&#8221;and used it as a headline for this insertion. Mentioning fresh, organic and local ingredients and offering foodies details of our everyday prep can&#8217;t help but interest discriminating tastes. Hey, we say if you&#8217;ve got it, flaunt it.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adobe may well afford to run double-truck ad spreads in global design and photography publications. We know because we&#8217;ve developed international media plans and executed placements here and aborad featuring three gorgeous ad spreads for them back in the day for Photoshop.<\/p>\n","protected":false},"author":1,"featured_media":140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We&#039;re Big on Small Space Ads  - Patrick Mountain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/patrickmountain.com\/blog\/2013\/09\/28\/small-space-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We&#039;re Big on Small Space Ads  - Patrick Mountain\" \/>\n<meta property=\"og:description\" content=\"Adobe may well afford to run double-truck ad spreads in global design and photography publications. 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