Creative Labs Promo Mail

Client

Creative Labs Upsell Mailer

Project Overview

This mailing leveraged the huge customer base built from returned registration forms we designed and shipped with SoundBlaster audio cards. It pitched an upgrade package featuring a CD-Rom plus Multimedia and Video hardware/software for "only" $799. The agency pushed back over the high price of the kit, recommending a leaner offering and a lower price point. But the client won and the meager response to the mailing proved our intuition right.

What's interesting about this offer is the "You already have part of the system" copy concept and the graphic illustrations, done in-house. What could have been a dry offer actually was executed with some wit and intellectual appeal, thanks to Karen Kwan's illustration and Rick Vosper's playful copy.