Designing for Active Women

Client

Shebeest Apparel Catalog

Project Overview

We love the fit and function of Shebeest riding gear specifically designed for women, so we were pleased to be asked by Rick Vosper to develop their '07 catalog. We put together a great photographer and several terrific models from San Francisco. Then we headed for beaches near Carmel for three days of photography.

Photo direction in Monterey is difficult because of the ever-present marine layer. So we kept our fingers crossed as the week progressed and overall had pretty good luck.

Preproduction samples worn by the models don't always exactly match actual production apparel. So agency wiz Jerad Maclean worked his Illustrator magic with swatches, matching them to actual fabric samples overnighted from the client.

Despite several late-nighters, we enjoyed showcasing Shebeest's purpose-built clothing for women who get out there and do things and look good doing them.