Yakima Dealer POP Introduction

Client

Yakima Racks

Project overview

Our creative work with Yakima over eight years took them from a fiesty young company to the largest selling rack brand in the world. OK then!

We designed their logo to convey strength on narrow wheel trays. Our ad strategy built awareness through small-space ads in outdoor enthusiast pubs, which often drew 3,000 requests for catalogs each month!

When president Don Banducci launched his entirely re-engineered towers and introduced car-like in-store displays, we responded with channel ads in dealer trades like Ski Business News that showed big-company confidence.

The results? Complete dealer acceptance and enthusiastic sell-through. And an eventual successful sale of the brand to a conglomerate. We're proud to have provided their creative horsepower.