ADAC 12-pg Product Brochure



Project overview

ADAC'S breakthrough dual-head camera technology needed collateral that echoed the advanced product line. Our design featured vignette photos, generous white space and classic typography around dramatic studio photography to convey the higher standards inherent in the new products.

Mike Welles provided detail illustrations throughout four new product brochures designed to illustrate operational benefits of the new system.

Our corporate rebranding included logo development, messaging, global print campaings, tradeshow diret mail, sales collateral for a full line of radiology equipement and their annual report.

As with most of our client projects, we handled copywriting, casting, photo direction, print production, list management and mailhouse fulfillment.